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  • Karen Damen, Kristel Verbeke and Kathleen Aerts of K3 pose with bouquets and a be•at Award, presented by Birgit Ketele, COO of be•at, in recognition of the 31 sold-out K3 Originals concerts at the AFAS Dome.

    K3 Originals receive be•at Award for historic concert run

    It’s official. The AFAS Dome record books have been rewritten — and the ink is bright pink with a generous sprinkle of glitter. With an astonishing 31 sold-out ...

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  • AFAS Dome at night with its roof brightly illuminated in orange. The structure features metal frameworks and staircases, with lit signs and a truck parked near the entrance.

    AFAS Dome lights up orange in the fight against violence against women and girls

    Until December 10, the roof of AFAS Dome will be lit in orange. With this symbolic action, be•at joins a global movement to end violence against women and girls...

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  • Red dispenser with transparent panels showing tampons and pads. The front displays “RedLocker” and “Yoni Chemical Free Period Care”. It includes a dispensing slot and a round button.

    Be•at offers free menstrual products in all venues

    Recently, dispensers with free menstrual products from Yoni have been made available in all be•at arenas (AFAS Dome, Lotto Arena, Forest National, and Trixxo Ar...

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