Europcar and be•at put brand experiences in the spotlight with an interactive competition
11.11.2026
How do you make sure visitors don't just notice a brand, but actually get to know it? Together with Europcar, a trusted be•at partner for over ten years, we organised an interactive competition for our premium guests.
Europcar is an international car rental company offering mobility solutions for both individuals and businesses. To introduce our visitors to the brand, we activated one of our Fan Engagement Products (FEPs). Through a digital memory game, participants had 60 seconds to find as many matching pairs as possible.
And the prize was well worth playing for. Four lucky winners each got to enjoy a week behind the wheel of a premium vehicle from Europcar's fleet.
More than just visibility
Our Fan Engagement Products give brands the opportunity to connect directly with their target audience. Interactive activations not only boost engagement but also allow visitors to discover products and services firsthand.
Our collaboration with Europcar shows how we bring brands and visitors closer together. Because a brand you've experienced firsthand is a brand you're more likely to remember.
